"E-Commerce and digital storytelling coupled with extensive management expertise"


Stuart Spiegel - Principal, Spiegel Partners llc

Stuart Spiegel is an experienced senior executive that has successfully helped develop brands and businesses in both the analog as well as the digital worlds. With over 30 years (20 in digital) of expertise in merchandising, marketing and operations, Mr. Spiegel has blended traditional retailing and brand marketing experience with cutting edge technology and e-commerce expertise.  This background affords a very unique perspective on multi-channel strategy development and brand building activities.

Mr. Spiegel was most recently the Chief Digital and Marketing Officer of ghd, the world’s premier hair tools company based in London. The private equity backed company was recently sold for £300M.  The business embraced online technology to bolster relationships with the company’s 50,000 salons globally and was also able to connect directly to consumers in fourteen countries worldwide. Prior to ghd, Mr. Spiegel was at Converse (a Nike company) where he was the Vice President of Digital Commerce overseeing all activities on Converse.com. Mr. Spiegel was responsible for a complete re-design of the company’s online presence. The new site uniquely blended cultural content with commerce. The result was in an increase in online revenue as well connecting with millions of fans (40 Million) on social media driving the overall health of the brand itself. Mr. Spiegel was also a member of Nike’s Global Digital Commerce Leadership Team which helped drive the overall digital commerce strategy of Nike and all of its affiliate companies worldwide.

Prior to Converse, Mr. Spiegel was the Senior Vice President of Merchandising and Operations at Delivery Agent, a San Francisco based e-commerce Company. The company provides turn-key e-commerce operations and branded merchandise solutions targeting the entertainment industry. Delivery Agent operated over 50 distinct web sites on behalf of brands such as NBC, HBO, ABC, MTV, CBS and FOX.

Mr. Spiegel was responsible for developing and launching QVC’s online business. The site was the first general department store on the web and was widely acclaimed for superior customer service and a very extensive product assortment. It was also the first site to offer community features, advanced search capabilities as well as utilizing video in product sales. The business was profitable after its third month of operations and generated over $100 million in revenue in its first four years. Mr. Spiegel was named one of the top 25 Innovative Leaders by Direct Response magazine during his tenure at QVC.

Prior to QVC, Mr. Spiegel honed his merchandising skills through a variety of roles for brands such as Macy’s, Ralph Lauren and Liz Claiborne. Mr. Spiegel’s experience ranged from buying and store line responsibilities to line planning and sales.  Mr. Spiegel had oversight of all women’s products for Polo/Ralph Lauren specialty stores and for launching the women’s product internationally through licensed businesses in Europe, Asia, Canada and Mexico.