Inktomi purchased two companies (C2B & ImpulseBuy) to jump start its third division after Search and Traffic Server (edge caching) which was the E- Commerce Group. Mr. Spiegel was tapped to be the VP/GM of the division and was charged with integrating the merged operations which had over 150 engineers. The idea was to leverage Mr. Spiegel's E-commerce expertise to build a truly new entry to the marketplace.
The result was delivering the most compelling shopping engine of the day with over 500 merchants on board listing millions of products. The brand-customizable shopping engine become the de facto choice of portals, large credit card companies, media companies as well as insurance company. Some of the companies that licensed the software included; AOL, MSN, Lycos, American Express, CNNfn and The Washington Post to name a few. The product was the first to integrate reviews and to insert offers by merchants throughout its network.